The course provides knowledge in producing and structuring content for digital channels. You will learn how to combine text, images, and video, as well as gain an understanding of how different digital channels interact.

Skills include filming and interviewing, creating videos with a mobile phone, adapting formats for different channels, publishing on social media, and using software relevant to future professional roles.

You will also learn how to create a website that matches the target audience’s search behavior, how to drive traffic to the website, and gain practical skills in working with a CMS tool, such as Wix.