Communication in
Digital Media
In this course, you will gain foundational knowledge in communication theory, strategic communication, and how digital media connects to communication and marketing plans.
You will learn how to formulate purpose and measurable goals, as well as develop skills in identifying and segmenting target audiences.
The course also covers nudging, the differences between traditional marketing, crowdsourcing, marketing automation, influencers, and VR & AR.
Individual Assignment
This assignment tests your knowledge of basic theories and models.
Group Assignemnt
This assignment involves creating a publishing plan for the fictional client Ski Kds according to the description below. You need to familiarize yourself with the client’s business and potential challenges, and based on this, develop a publishing plan as well as provide examples of content for various posts across selected digital media/channels.